2019 is my year of trying to make the words “Dreadmarrow Thief” synonymous with “Read this book.” Toward this goal, I’ve been experimenting with a variety of marketing/advertising approaches.
Two things happened in the past month that set my heart a-flutter.
One was becoming an Amazon #1 Best Selling Author:
Which got Dreadmarrow Thief rising to #17 on the list of Top 100 Best Sellers in Children’s Literature, and more importantly, sharing a page on Amazon with three Harry Potter books!
The second cool thing was having Dreadmarrow Thief appearing in a re-tweet by Marc Benioff, the CEO of Salesforce, a company that now occupies (owns?) the tallest building in San Francisco. He has one million+ Twitter followers.
Dreadmarrow Thief became a Best Seller thanks to getting a Featured Deal from BookBub. As far as I can tell, no advertiser beats them when it comes to reaching book buyers. These buyers may be cheap, but they love BookBub’s recommendations.
Of course the Best Seller flag disappeared after a few days. But now I can call Dreadmarrow Thief an Amazon #1 Best Seller, and myself, an Amazon #1 Best Selling Author. How much will this aid in my marketing efforts? I haven’t the slightest idea. Not ever having studied marketing, I’ve based my entire method on trial and error.
Dreadmarrow Thief was re-tweeted by Marc Benioff because his book shared a bedside with mine. I signed up with BedsideReading for the month of August, which means they placed my novel at the bedsides of guests at 3 luxury hotels, along with several other cool-sounding books including the one by Marc. (We’re on a first-name basis now that our books have shared an intimate location.)
Here are my books at the hotels where I wish I had been invited for a free stay along with Dreadmarrow Thief.
At the Acqualina Resort in Florida:
Poolside Reading at the Fairmont Miramar in Santa Monica:
At the Dream Inn in Santa Cruz:
Did getting re-tweeted to Marc’s million followers make the name Dreadmarrow Thief stick inside people's heads? Will folks be more inclined to recommend my novel after finding it in their hotel room? Will anyone (other than me and my mom) get excited over my book's fleeting appearance in the Amazon Best Seller rankings? I hope to learn the answers to these questions someday.
In the meantime, if you have any weird marketing ideas, let me know. 2019 is my year of trying everything to make my brand ubiquitous.